How I Think
How I Advise Leaders
The most important business decisions rarely belong to one function.
Commercial strategy shapes growth.
Negotiations shape relationships.
Legal judgment influences risk and opportunity.
Brand promises shape customer expectations.
Culture shapes execution.
Leadership shapes all of it.
My work sits at the intersection of these decisions.
Having advised founders, CEOs, and executive teams across business development, commercial strategy, legal, marketing, communications, procurement, sustainability, and enterprise risk, I help leaders see the broader implications of the decisions they make—and the opportunities others often miss.
Organizations engage me when:
Commercial strategy needs a broader perspective.
Brand and business strategy have drifted apart.
Leadership and culture are limiting growth.
Customer and employee experiences no longer reflect the organization's values.
High-stakes negotiations or partnerships require experienced judgment.
Legal strategy and business strategy are not aligned.
Leaders need an experienced thought partner for decisions with long-term consequences
How We Work Together - Advisory Services
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The most important business decisions rarely belong to one function. They require leaders who can integrate commercial strategy, legal judgment, operational realities, brand reputation, customer experience, and long-term value.
I've spent my career advising founders, CEOs, and executive teams at those intersections. Now I help leaders make better decisions because I've learned to see complex business challenges through multiple business perspectives.
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Developing growth strategies, evaluating opportunities, structuring partnerships, and strengthening commercial relationships. Commercial agreements, partnerships, licensing, disputes, settlements, procurement, and executive negotiations where relationships and long-term value matter.
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Strong brands are built from the inside out. I help organizations align business strategy, brand positioning, customer experience, leadership, communications, and culture so that what they promise reflects what they deliver.
Whether launching something new, repositioning an established business, or navigating transformation, I help organizations clarify what makes them meaningful—and why people should choose them.
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Keynotes, executive fireside chats, leadership discussions, conference panels, and executive retreats. One on one thought partnership for navigating complex environments and change.
What Clients Have Said About Shai
Shai was an trusted and valuable partner during all three years we worked together. She brings more to the table than most: incredible strategic thinking beyond short term; excellent communicator managing internal and external relationships with ease; a continuous growth mindset making everything she touches better.
— Lesley Zavar, Human Rights, Sustainability & Traceability executive at Starbucks Coffee Company
Shai was a invaluable partner in helping my team evaluate, negotiate, and execute renewable energy procurement deals across the globe...I can confidently say Shai's contributions have made an immense and lasting impact on Starbucks environmental and community promies.
— John Stewart, Energy & Clean Technologies leader
Shai is an incredible social responsibility thought partner. She sees the larger global strategic picture and provides sound legal counsel. She has a special talent for building strong relationships and being welcoming. Anyone would be proud to work alongside Shai.
— Anna Harper, Senior Manager Responsible Sourcing Global Supply Chain