A different perspective changes what becomes possible.
For Business Leaders
How I Think & Advise
The most important business decisions rarely belong to one function.
Strategy shapes growth.
Innovation creates possibilities.
Experience shapes what people remember.
Brand and communications shape what people believe.
Culture shapes execution.
Commercial and legal judgment determines what can last.
My work sits at the intersection of these decisions.
Having worked alongside CEOs and executive teams across strategy, innovation, customer experience, product development, communications, sustainability, operations, and complex commercial matters, I bring a cross-functional perspective to the questions that shape what businesses build, how they grow, and how people experience them.
Leaders engage me when:
Brand and business strategy have drifted apart.
Customer and employee experiences no longer reflect the organization's values.
High-stakes negotiations or partnerships require experienced judgment.
A promising idea needs to become an executable business strategy.
Leaders need an experienced thought partner for decisions with long-term consequences.
Innovation requires both imagination and sound commercial judgment
How We Work Together - Advisory Services
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The most important business decisions rarely belong to one function. They require leaders who can integrate commercial strategy, legal judgment, operational realities, brand reputation, customer experience, and long-term value.
I've spent my career advising founders, CEOs, and executive teams at those intersections. Now I help leaders make better decisions because I've learned to see complex business challenges through multiple business perspectives.
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Customer and employee experience opportunities
Innovation and new concepts
Cross-functional transformation
Strategic partnerships
Moving concepts toward execution
Assessing commercial and operational viability
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Strong brands are built from the inside out. I help organizations align business strategy, brand positioning, customer experience, leadership, communications, and culture so that what they promise reflects what they deliver.
Whether launching something new, repositioning an established business, or navigating transformation, I help organizations clarify what makes them meaningful and why people should choose them.
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I’ve led teams responsible for negotiating transactions representing multibillion dollars in both annual spend and revenue generation. I assist with growth strategies including the negotiation of high-stakes commercial agreements, partnerships, supplier and customer dispute resolution, and executive negotiations where relationships and long-term value matter.
Shai was a trusted and valuable partner during all three years we worked together. She brings more to the table than most: incredible strategic thinking beyond short term; excellent communicator managing internal and external relationships with ease; a continuous growth mindset making everything she touches better.
— Lesley Zavar, Human Rights, Sustainability & Traceability executive at Starbucks Coffee Company
What Clients Have Said About Shai
Shai was an invaluable partner in helping my team evaluate, negotiate, and execute renewable energy procurement deals across the globe...I can confidently say Shai's contributions have made an immense and lasting impact on Starbucks environmental and community promies.
— John Stewart, Energy & Clean Technologies leader
Shai is an incredible social responsibility thought partner. She sees the larger global strategic picture and provides sound legal counsel. She has a special talent for building strong relationships and being welcoming. Anyone would be proud to work alongside Shai.
— Anna Harper, Senior Manager Responsible Sourcing Global Supply Chain