Strategic Advisory for Brands Worth Celebrating

Corporate strategy, research, market positioning, and reputation management for consumer products, lifestyle brands, and restaurants looking to capture and sustain the attention of the modern audience.

WHAT I DO

I advise companies and leaders across legal, brand, strategy, innovation, customer experience and transformation, bringing the commercial judgment and cross-functional, executive perspective I’ve developed advising some of the world’s leading companies. In-house and consulting experience includes:

FTC/DCSEC

BELONGBE

DELEK US

STARBUCKS

ASCENT EMC

OLIN

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How we work together | Advisory Services

  • Having led cross-functional teams responsible for negotiating transactions representing multibillion dollars in global spend and revenue generation, I provide elite commercial guidance for high-stakes agreements. I assist organizations with market growth frameworks, strategic supplier partnerships, complex customer dispute resolutions, and executive-level negotiations where long-term enterprise value is on the line.

  • I help companies build the strategic foundation behind the brand from research and defining the problem to positioning, mission, values and creative direction. The result is a clear, differentiated strategy that internal teams and creative partners can build from.

  • I partner with founders, CEOs, and executive teams to navigate complex corporate inflection points, providing an independent, cross-functional perspective that stress-tests assumptions and uncovers reputational risks that can be mitigated.

Contact Shai

  • Shai was a trusted and valuable partner during all three years we worked together. She brings more to the table than most: incredible strategic thinking beyond short term; excellent communicator managing internal and external relationships with ease; a continuous growth mindset making everything she touches better.

    -- Lesley Zavar, Human Rights, Sustainability & Traceability executive

  • Shai was an invaluable partner in helping my team evaluate, negotiate, and execute renewable energy procurement deals across the globe...I can confidently say Shai's contributions have made an immense and lasting impact on Starbucks environmental and community promise.

    -- — John Stewart, Energy & Clean Technologies leader

  • Shai is an incredible social responsibility thought partner. She sees the larger global strategic picture and provides sound legal counsel. She has a special talent for building strong relationships and being welcoming. Anyone would be proud to work alongside Shai.

    -- Anna Harper, Senior Manager Responsible Sourcing Global Supply Chain, Starbucks Coffee Company

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Strategy. Perspective. High-impact outcomes.

I help companies see opportunities, risks and possibilities that can be difficult to spot from each corner inside the business. Drawing on experience across strategy, brand, reputation, commercial matters, customer experience and innovation, I help founders and executive teams determine what comes next and how to move it forward.

  • I advise founders and executive teams on corporate and brand strategy and high-stakes business decisions and negotiations.

  • I help develop high-performance leadership teams and cultures where people and performance thrive together.

  • I provide research, positioning and strategic foundations that clarify what a brand stands for, who it serves and how it should show up in the market.

  • I support reputation management to ensure that customer and employee experiences are in alignment with the brand promise to strengthen trust, loyalty, and enterprise value.