WHAT I DO
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Strategy. Perspective. High-impact outcomes.
I help companies see opportunities, risks and possibilities that can be difficult to spot from each corner inside the business. Drawing on experience across strategy, brand, reputation, commercial matters, customer experience and innovation, I help founders and executive teams determine what comes next and how to move it forward.
I advise founders and executive teams on corporate and brand strategy and high-stakes business decisions.
I help develop high-performance leadership teams and cultures where people and performance thrive together.
I provide research, positioning and strategic foundations that clarify what a brand stands for, who it serves and how it should show up in the market.
I support reputation management to ensure that customer and employee experiences are in alignment with the brand promise to strengthen trust, loyalty, and enterprise value.
My Philosophy: Strategy and soul can co-exist.
How We Work Together - Advisory Services
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I partner with founders, CEOs, and executive teams to navigate complex corporate inflection points, providing an independent, cross-functional perspective that stress-tests assumptions and uncovers missed commercial pathways or risks that can be mitigated.
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Having led cross-functional teams responsible for negotiating transactions representing multibillion dollars in global spend and revenue generation, I provide elite commercial guidance for high-stakes agreements. I assist organizations with market growth frameworks, strategic supplier partnerships, complex customer dispute resolutions, and executive-level negotiations where long-term enterprise value is on the line.
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I help companies build the strategic foundation behind the brand from research and defining the problem to positioning, mission, values and creative direction. The result is a clear, differentiated strategy that internal teams and creative partners can build from.
Shai was a trusted and valuable partner during all three years we worked together. She brings more to the table than most: incredible strategic thinking beyond short term; excellent communicator managing internal and external relationships with ease; a continuous growth mindset making everything she touches better.
— Lesley Zavar, Human Rights, Sustainability & Traceability executive at Starbucks Coffee Company
What Clients Have Said About Shai
Shai was an invaluable partner in helping my team evaluate, negotiate, and execute renewable energy procurement deals across the globe...I can confidently say Shai's contributions have made an immense and lasting impact on Starbucks environmental and community promies.
— John Stewart, Energy & Clean Technologies leader
Shai is an incredible social responsibility thought partner. She sees the larger global strategic picture and provides sound legal counsel. She has a special talent for building strong relationships and being welcoming. Anyone would be proud to work alongside Shai.
— Anna Harper, Senior Manager Responsible Sourcing Global Supply Chain
Leaders engage me when:
Brand and business strategy have drifted apart.
Customer and employee experiences with the brand no longer reflect the organization's values.
Knowing how to proceed requires research, foresight, and sound commercial and cross-functional judgment.
High-stakes negotiations or partnerships require experienced judgment.
How I Think & Advise
The most important business decisions rarely belong to one function.
Innovation creates possibilities.
Experience shapes what people remember.
Brand and communications shape what people believe.
Culture shapes execution.
Commercial and legal judgment determines what can last.
Having worked alongside CEOs and management teams across strategy, innovation, customer experience, product development, communications, government affairs, sustainability, and operations, I bring a cross-functional perspective to the questions that shape what businesses build, how they grow, and how people experience them.